Ridgeback Blade Co. specializes in high-end pocket knives. Jacob, the owner, has a love for Rhodesian Ridgeback dogs (the company’s namesake) and wanted an illustrative logo featuring one.
A challenge faced was ensuring the viewer understood this was a knife shop as opposed to a pet-related business. Our solution was to use the silhouette of the brand’s flagship knife as the dog’s signature spine-following ‘ridge.’ We also included the full name of the company to further cement its identity.
Another technical challenge was creating a design that could double as an etching on the knife itself. This required the logo to still be recognizable at a significantly scaled-down size. It also looks great on a hat, as worn by our lovely models!